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About Us » Local Market Reach


The 2004 International Demographics' Media Audit, a respected survey of media audiences in the 85 largest U.S. metro areas, ranked third among all newspaper Web sites in the U.S. in terms of local market reach.

The Media Audit, a twice annual survey conducted in the San Diego DMA during September-October 2004, credited with 32.1% general market reach over a 30 day period, more than Yahoo! which reached 29.8%.


The Media Audit survey also revealed that reached 57.3% of the heaviest San Diego Internet users; those who used the Internet both at home and work during a 30-day period. Overall, reaches 43.5% of San Diego Internet users age 18+.

Together, The San Diego Union-Tribune and reach 1,419,312 San Diego County Adults. Your advertisement on has the potential to reach 666,800 San Diego County Adults. If you are a San Diego Union-Tribune advertiser, you can reach an additional 226,712 San Diego County Adult users who do not read the printed newspaper.

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